Chapter 2

Branding and logo for Chapter 2, a community & dating app built by widows for widows.

The brief; strong, iconic and positive. Clean and bold logo type with brand mark to match.

For this brand, colour choice was key. Chapter 2 should appeal to all genders and no black should be used – Chapter 2 is about moving forward into a new future finding solace and happiness again.

Assets included:

  • Logo & Brand Mark
  • Brand Guidelines
  • Pitch Deck
  • Social Media Assets
  • Website Holding Page

Initial Logo Development


Chapter 2 logotype and brand mark


Pitch Deck


This is amazing, thanks Chloe.

I’ve had some really incredible feedback, people love the logo and brand!

I absolutely LOVE the pitch deck, it’s perfect.

— Nicky Wake, Owner, Chapter 2


Website Holding Page


Branding Guidelines


© Chapter 2 Dating