Anosmia Awareness

Brief: ‘Smell’

A project based on a starting point from an unknown fragrance. Studying how smell is associated with memories, I created visual collages of these “smell memories”, to help sufferers focus on the memory rather than the smell. Examples such as fresh laundry, the beach and baking are common smells that are missed by anosmia sufferers yet involve the most associated memories. Each design contains the chemical aroma compound structures of the associated scents such as citrus, fresh bread and cinnamon.