AG Barr – Back for Good

Event ident and assets for AG Barr’s Back for Good Conference, working on behalf of Maverick Live.

AG Barr Back for Good Ident

The branding had to be evocative and consistent with AG Barr’s branding but create a bold statement for their first face-to-face staff conference since COVID.

Utilising the original brand colours and use of linear shapes, I created a colourful gradient with linear pattern overlay to represent moving forward and being ‘back for good’.

Assets included:

  • Event Ident
  • Chocolate Bar Wrapper
  • Presentation Template
  • Set Branding
  • Live Feed Overlay
  • TikTok Ident

Original pitch ident concepts for the event

Original pitch ident concepts for the event


Ident development from pitch concepts

Ident development from pitch concepts


Development of the ident for the AG Barr TikTok Challenge

Development of the ident for the AG Barr TikTok Challenge


© Maverick Live Ltd