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Chapter 2 Dating
Branding and logo for Chapter 2, a community & dating app built by widows, for widows and widowers.
The brief; strong, iconic and positive. Clean and bold logo type with brand mark to match.
For this brand, colour choice was key. Chapter 2 should appeal to all genders and no black should be used - Chapter 2 is about moving forward into a new future finding solace and happiness again.
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